Eric Siebert

Another year, another VMworld, this one being #12 for me, wow has it really been 12 years of going to VMworld. I’ve never in my professional career gone to any conference that many times. I think that is a largely a testament to how relevant VMware has managed to stay in the ever changing IT landscape that they have made all the right moves to stay fresh and competitive. This VMworld might have been called Containerworld instead with all the announcements and focus that VMworld has put into their container strategy, but more on that in a bit. As usual the event goes by all too fast but I have to admit overall this was probably one of the most enjoyable VMworld’s that I’ve been too in a long while. Seeing old friends and hanging out with them is always a highlight for me and making new friends always is great as well. So let’s get on with my thoughts and observations from VMworld 2019:

Before I dive in I first wanted to highlight this cool VMworld infographic made by my good buddy David Marshall.

The Location

After a 3 year run in Las Vegas, VMworld has finally and inevitably moved back to San Francisco having mainly moved because of construction and renovations being doing at Moscone Center the past few years. Now San Francisco has some cool things to see and do but the area around Moscone isn’t all that great. The big issues with it are the very expensive hotel rooms ($350+/night), less centrally located (caters to the western crowd) and the big one dealing with all the crap on the street and the homeless crowd. Also everything in SF shuts down way early, by 10pm everything around Moscone is super quiet which is a sharp contrast to Vegas where you can go all night every night. Everyone I talked to did not like VMworld being back in SF one bit and would prefer it being in Vegas which is much better equipped to handle large conferences. I know it is more convenient for VMware being in the bay area but is it far less convenient for the people that matter the most, the attendees. I really hope VMware shifts it back to Vegas at some point as VMworld 2020 is back in San Francisco.

How many people attended VMworld?

According to VMware around 20,000 which puts it about the same or a bit less than last year. However it felt like there was less people there, again it may have been the whole back in SF thing which is a turn off for many. VMworld attendance peaked in 2014 at 26,000, it was at 23,000 in 2015 and 2016 and then dropped off from there. While this number is a good general indicator of how popular an event is the number that matters is how many of that 20,000 are VMware staff, vendors, press, analysts, partners and customers. Unfortunately only VMware knows that percentage mix. Suffice it to say VMworld still draws a good number of people, for comparison sake Cisco Live draws 30,000, Amazon re:Invent draws 50,000, Oracle OpenWorld draws 60,000 and SalesForce DreamForce draws 170,000. I have no idea how you fit 170,000 people in San Fransisco when 20,000 seems rather crowded.

What was announced at VMworld?

If you were hoping to tune in hearing about the next version of vSphere, this wasn’t the conference for you. Instead VMware focused all of their announcement around their latest acquisitions and container strategy with Kubernetes. Right off the bat on Day 1 Pat announced Project Tanzu in the keynote, Project Tanzu by itself isn’t really a product, it is basically a new brand name for VMware’s container app portfolio that is categorized into the typical container buckets of Build, Run and Manage. Within those buckets reside much of VMware’s new products and acquisitions.

The Build bucket of Tanzu consists of VMware PKS, Pivotal, Bitnami and Heptio. These are all mostly acquisitions VMware has made with the Pivotal one still pending. This will provide VMware with a huge existing install base of Kubernetes apps and services that they can further integrate into their portfolio.

The Run bucket consists mainly of another new announcement, Project Pacific which basically embeds support for Kubernetes directly into vSphere. This is a big announcement as this time around VMware isn’t taking the spin-off or bolt on approach to containers like they did with Photon or vSphere Integrated Containers. This is full blown embedded directly into the core vSphere products much like they did with vSAN. Essentially it introduces the concept of Kubernetes Namespaces as an object in vSphere that can be managed right alongside traditional VMs, see below:

There is a good demo of this in the day 2 keynote. VMware also is claiming their is not performance tax for running Kubernetes inside of vSphere and that it is actually 8% faster then running it on bare metal. This support is currently a tech preview so it’s unknown which version of vSphere it will appear in but I’m guessing VMware wants to deliver this as soon as possible.

The Manage bucket consists of another new announcement, Tanzu Mission Control which a SaaS offering that will enable a single point of control to manage any Kubernetes cluster no matter where it is running. There is more to the Manage strategy then that as vRealize, CloudHealth and some other tools are also in that bucket.

In addition VMware showed off Project Magna which is yet another SaaS solution that use AI/ML to collect data in a vast VMware data lake, learn from it and allow it to self-optimize and self-tune your environment for you. This will be integrated into vROPs and the first iteration of it appears to only support vSAN although I assume it will support any storage at some point.

Combined this is a lot of new stuff that VMware is implementing and integrating into their portfolio, it makes sense from a strategic direction but you have to wonder how much more complexity and inter-dependency that this introduces into their product portfolio. Being a vSphere admin is way more complicated these days with clouds and containers in the mix when contrasted to the early days when you only had to worry about ESX & Virtual Center.

VMware also quietly announced new versions of their vRealize Suite (8.0) as well.

VMware Tanzu:

• VMware Announces VMware Tanzu Portfolio to Transform the Way Enterprises Build, Run and Manage Software on Kubernetes (Press Release)
• VMware Tanzu Completes the Modern Applications Picture (Blog Post)

Project Pacific:

• Project Pacific – Technical Overview (Blog Post)
• Project Pacific: Kubernetes to the Core (Blog Post)

Project Tanzu Mission Control:

• Introducing VMware Tanzu Mission Control to Bring Order to Cluster Chaos (Blog Post)
• Manage Thousands of Clusters for Hundreds of Users with VMware Tanzu Mission Control (White Paper)

Project Magna:

• Tech Preview Announcement: Project Magna for vSAN Continuous Optimization (Blog Post)
• Introducing Project Magna – Artificial Intelligence and Machine Learning for vSphere self-driving operations (Blog Post)

How were the General Sessions?

I stopped attending the General Sessions live years ago and just watch it from my hotel via the live stream. Historically for me VMworld has had some good years and some bland years with their General Sessions. They definitely are different now compared to many years ago back in the Stephen Herrod days. That said I thought this years were about in the middle between good and bland. Day 1 with Pat Gelsinger largely featured all the Tanzu announcements and then followed up with cloud and networking announcements and customer interviews. It may just be me but I find customer interviews in keynotes extremely boring. You can watch the day 1 keynote here.

The Day 2 keynote mostly featured Ray O’Farrell who talked through a made up company, Tanzu Tees that had IT challenges but have no fear, VMware to the rescue. It was a decent demonstration of everything they announced on Day 1 including Project Pacific, Tanzu Mission Control, Magna and more. Near the end they brought out Greg Lavender who talked about Bitfusion and ARM stuff. At the end Pat Gelsinger announced Ray O’Farrell is the new leader of the Cloud Native NU and that Greg Lavender is the new CTO. I really like Ray, he reminds me of a kind, patient grandpa who is a great storyteller, we’ll have to see how Greg does in that prominent position.

• Day 1 Video – http://players.brightcove.net/1534342432001/Byh3doRJx_default/index.html?videoId=6078889557001
• Day 2 Video – http://players.brightcove.net/1534342432001/Byh3doRJx_default/index.html?videoId=6077984686001

How were the Breakout Sessions?

I actually didn’t sign up for many this year knowing that there was a 99% chance that I wouldn’t attend them at the event. I did attend (and present) a few key ones. I went to the vVols technical deep dive session by Jason Massae that has run for the last 5 years. The were a good amount of people there but attendance seemed about half of last year. As this session is largely similar content each year I imagine some people don’t repeat this session year after year.

I also went to the vVols & SRM tech preview session that featured Velina Krestava who is the product manager for SRM and a presentitive from both Pure and HPE who are the only partners that support vVols replication to this day. This was a great session that was mostly full, Velina did a great job presenting and Cody & Bharath brought the vVols energy. There seemed to be a lot of interest in SRM support for vVols as expected because failover without SRM is a bit complicated.

I also was in the vVols industry tech panel which featured myself representing HPE, Andy Banta representing NetApp, Cody Hosterman representing Pure and Karl Owen representing Dell/EMC. The session was mostly Q&A and we had plenty of questions and comments in the room, also present was Bryan Young, the PM for vVols and Howard Marks, professional vVols heckler which made it interesting and fun.

I’ll watch everything I missed via the VMworld On-Demand Library, unfortunately VMware has not made any sessions public this year, so you need a login to watch the sessions. They appear to be gated pretty well with authentication required for direct links to the videos although I was able to use Curl to download them to my PC once I authenticated with the site.

What was going on in the Solutions Exchange?

The usual stuff, being back in Moscone the layout was good and it was very roomy. The VMware booth was positioned in the middle towards the back. Overall it seemed pretty busy in there every time I was in there, the welcome reception was pretty busy but the food this year wasn’t all that great. Speaking of food as usual the lunches provided during the event were those dreadful box lunches with processed lunch meat (below), I couldn’t eat them so I just ate out every day.

As far as booths go, overall it seemed like less bling and flashy then last year. Rubrik went big and flashy as usual with a 2nd booth again as a basketball court. Cohesity went big as well, Google Cloud had a prominent presence this year and a cool looking booth. The HPE booth which I helped with planning really popped this year. We had a cool military Polaris vehicle from SAIC in there and also a football theme going which culminated with Joe Montana appearing in the booth during the Hall Crawl. I was able to spend some time with Joe in the green room before he came out and he was very laid back and easy to talk to. Here’s a few pics from the Solutions Exchange.

vExpert Activities

VMware of course does a great job of coordinating activities for vExperts at VMworld, the marquis one being the vExpert party that Pat Gelsinger traditionally attends. The party was held at SPIN which is a ping pong bar close to Moscone and it was a great time as usual. Whenever Pat shows up he always get swarmed for pics but he’s a great sport and very easy to talk to. VMware also had a swag bag giveaway for vExperts which included a Raspberry Pi. There was also a few vendors still supporting the vExpert program, both Cohesity and Datrium had vExpert giveaways so thank you very much for that.

How about the parties?

There was definitely a lot less parties it seemed like, I think being in SF makes it harder to find party venues as well as more costly to throw parties. But there were still some parties that you could always find somewhere to go to each evening. On Sunday there was the annual VMunderground party which I attended, it was good to see a lot of old friends there. I went pretty light on parties this year, using a lot of the time to hang out with old friends, the only others parties I attended were the HyTrust party at the Press Club, the vExpert party and the VMworld Fest party.

The VMworld Fest shot up on my priority list once I found out Billy Idol was performing before One Republic. I love 80’s bands so that one was a must see for me. The VMworld Fest was a few blocks away at a a big auditorium, there was initially a huge line to get in as they has metal detectors and badge scanners at the front entrance. The line moved fairly fast though, the party was partly outside and inside where the band played. The auditorium had a large area in front of the stage where people can stand and seating all around that and up. I got there just in time to see Billy Idol and he was totally awesome, he’s very high energy and quite a showman and played all of his hits. After he played I went outside for beers and stogies with friends.

After the party Bob Plankers, Jason Boche and I went back around the Marriott and smoked some stogies around back. We ran across Keith Norbie who was on a mission to make a beer run, on his way back I tagged along with him back to Andy Banta’s room where a lively Cards Against Humanity party was in progress. It was great hanging out there with old friends such as Howards Marks, Josh Atwell, Tim Antonowicz and Damian Karlson.

Final Thoughts

As I stated earlier I thought this was one of the more enjoyable VMworld’s for a variety of reasons. I had some great times with old friends, overall the event was well executed despite being in SF, the networking was great and we did a lot around vVols (separate post on that coming). VMware had a lot to talk about on the container side which is really going to take vSphere in a new direction and it will be interesting to see how all that pans out. One thing is for sure, I better start brushing up on my Kubernetes knowledge, vSphere admins should as well as at some point they may become container admins as well. vSphere is getting a lot more complicated bringing more products and integrations into the mix which could have some potential downsides but as usual we’ll have to roll with the changes and adapt to it. Now that I’m back home and mostly caught up with the impact of being out a week it’s time to start watching the session replays and absorbing all that content. Overall it was a great event as usual and I look forward to the next one.

And here are some more pics:

Last week I wrote about the numbers around the sessions at VMworld, outlining how many sessions were specific to certain keywords. This year again the content catalog is dominated by vSAN sessions. Every year I’m hopeful we’ll see more VVols related content at VMworld as VVols usually gets lost in the noise that VMware makes around vSAN. As far as VVols content goes this year at VMworld, there is slightly more than last year year with VMware doing a few VVols sessions and then it’s up to the partners to do their own session to promote their VVols solutions. It’s a shame that only 2 partners (HPE & Pure) are doing just that, we need more partners talking about VVols to drive greater awareness.

Here’s what’s in the content catalog right now that you can sign up for:

I’ll start with the one that I am doing, it’s a sponsor session as all my VVols submissions were not accepted this year. Being a sponsor session doesn’t mean it will be a marketing session, if I’m presenting I always keep it technical and educational. The session does cover a combination of topics though, VVols will be 1/3 of it, it will also cover the new HPE Primera array and Nimble dHCI from a technical perspective.

This one is the traditional VVols technical deep dive session that VMware has done every year at VMworld. Patrick Dirks and Pete Flecha have retired from it though and are replaced by Jason Massae and one of the VVols engineers. It will definitely be a good technical overview on VVols, I’ve seen some of Jason’s slides and they do a great job describing the VVols architecture so if you’re new to VVols you’ll want to attend this session. If you are experienced with VVols you may not get a lot from this session as not much has changed from last year but you’ll still probably benefit from this session.

This next one is also a sponsor session from Pure Storage, but it’s being presented by Cody Hosterman so I think I can confidently say it will definitely be a good technical and educational session. In this session Cody will answer the burning question, why should you use VVols? I think this is one of the biggest barriers to VVols adoption, the general lack of understanding of what VVols will get you over VMFS. There are many reasons that you should use VVols and from my experience once users learn about the benefits they get excited to try it out. So if you don’t understand the benefits of VVols attend this session!

Everyone hates using RDMs but you pretty much have to if you have an application that requires multiple VMs using a shared disk like MSCS. Starting with vSphere 6.7 VVols can replace the need to use RDMs as VVols now support persistent SCSI reservations. For customers with existing RDMs that want to migrate them to VVols it is possible but takes a few steps to complete the migration. This short (15 min) VMTN session will wlak you through the process of doing that.

This session from Bryan Young, VMware’s Product Manager for core storage covers an overview of external storage options for vSphere which includes VVols. Since it also covers VMFS/NFS I’m hoping Bryan will make the distinction between VVols & VMFS/NFS to inspire customers to get out of their comfort zone and give VVols serious consideration.

Next up is an exciting one, SRM support for VVols is here! Well almost here, it’s close enough that VMware is confident to show it off as a tech preview. I’ve been working with VMware on this one and I think I’ll be participating in this session. Don’t miss this one as you’ll get to see how SRM will work with SPBM to orchestrate VVols replication, that means no more SRAs!

This next VVols session is from VMware’s Global Support Services (GSS) and if you needed further convincing why you should migrate to VVols this session will provide it with real world example comparisons to VMFS/NFS. I’m guessing VVols wins hands down here but attend for your self to hear why and see why the future is right now.

Next we have a VVols partner panel session led by Jason Massae from VMware that I’ll be participating in where we’ll talk about customer success stories with VVols, deployment strategies and best practices. Come out and meet the VVols evangelists!

Finally there are some expert led and self paced labs on VVols, the expert led you have to schedule at a specific time but the self paced ones you can take anytime. Go give VVols a test drive!

While looking through the content catalog I thought I would do some searches to see the number of sessions focused on specific products/solutions based on keywords. My observations on the numbers below are the # of sponsor sessions are very small, of the remaining sessions it’s unknown how many came through the public CFP but that’s typically a very small amount.

Technical sessions are the most popular by far making up almost 90% of the session types at VMworld, business level sessions tend to not do to well at VMworld as the audience tends to be made of of mostly technical job roles. vSAN dominates the storage sessions, Kubernetes dominates the container sessions and AWS dominates the cloud sessions. About 20% of the sessions are deep dive type sessions which tend to be very popular.

If you are registered for VMworld, the Schedule Builder opened up yesterday so you can now start scheduling sessions. I’ll be posting my list of interesting sessions soon.

General stats:

• Total Breakout Sessions – 523
  • Total Sponsor Sessions – 36
  • Total Sessions with VMware Only Speaker(s) – 378
  • Total Sessions with VMware and non-VMware Speaker(s) – 90
  • Total Technical 100 Sessions – 119
  • Total Technical 200 Sessions – 206
  • Total Technical 300 Sessions – 141
  • Total Business 100 Sessions – 32
  • Total Business 200 Sessions – 25
• Total HOLs (Expert led) – 52
• Total HOLs (Self paced) – 78
• Total Panel Discussions – 36

Searches based on keywords:

• Total “Storage” sessions – 50
• Total “vSAN” sessions – 105
• Total “VVols” sessions – 6
• Total “Hyperconverged” sessions – 68
• Total “vxRail” sessions – 22
• Total “Cloud” sessions – 200
• Total “AWS” sessions – 112
• Total “Google” sessions – 7
• Total “Container” sessions – 41
• Total “Kubernetes” sessions – 41
• Total “Database” sessions – 17
• Total “Oracle” sessions – 14
• Total “SQL” sessions – 10
• Total “SAP” sessions – 12
• Total “Networking” sessions – 111
• Total “NSX” sessions – 116
• Total “Backup” sessions – 18
• Total “Data Protection” sessions – 9
• Total “Deep Dive” sessions – 98
• Total “VDI” sessions – 14